Description
The curly hair care products industry has experienced significant growth in recent years, driven by the increasing demand for products that cater to the unique needs of curly hair. The industry has recognized the importance of diversity and inclusivity. Brands are focusing on developing products that cater to a wide range of curl types, from loose waves to tight coils. This shift acknowledges the diverse needs and preferences of individuals with curly hair.
Personalized and customizable products will continue to gain traction in the curly hair care market. Brands are investing in technologies and formulations that allow consumers to tailor products to their specific hair type, texture, and concerns. Consumers are seeking products that are environmentally friendly, ethically sourced, and packaged sustainably. Brands are expected to adopt more eco-friendly practices and incorporate sustainable ingredients.
This global industry overview will provide insights into the current state of the market and highlight future trends based on 200 hours of secondary and primary research done by Market Krystal. Key companies that are analyzed during the research include:
- DevaCurl
- SheaMoisture
- Cantu
- Ouidad
- Mixed Chicks
- Miss Jessie’s
- Curlsmith
- As I Am
- Mielle Organics
- Kinky-Curly
- Briogeo
- Aunt Jackie’s
- Eden BodyWorks
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